Whether you use DEI, EDI, or IDEA, we're here to help you get it right.
Our expertise lies in helping you design and deliver an IDEA infrastructure that attracts, retains, and develops diverse talent. From conflict resolution strategies to leadership guidance and crisis support, we understand what it takes to make IDEA work.
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bethia green - founder
Bethia founded decide. in 2023 to pioneer transformative strategies that reduce inequalities and foster inclusive cultures.
She is a lawyer and inclusion specialist who combines creativity, empathy, and commercial strategy to help organisations cultivate sustainable, inclusive spaces. Her approach to consultancy is rooted in a community-led approach that empowers individuals at every level of an organisation to contribute to change.
Her work creates safer spaces for minorities and enables the majority to understand their essential role in realising change.
ID: image of Bethia Green, smiling, wearing a black jumper, stood outside in the sunshine.
expertise...
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experience*
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FAQs
What does IDEA stand for and what does each aspect mean?
What are the benefits of my business investing in an IDEA policy?
What sets your consultancy apart from others in the field?
What are the key components of an effective IDEA strategy?
Are you remote or do you travel and work on-site?
Pricing: Do you offer pro bono or reduced-rate services to nonprofit organizations?
How do you tailor your services to meet the unique needs of your clients?
Can you help us communicate our IDEA strategy to our stakeholders and the public?
Yes, we can assist in communicating your IDEA efforts to both stakeholders and the public. We can help you effectively convey your commitment through a range of mediums.
We are set apart by our people. Decide is led by young, diverse talent who are committed to improving the workplaces that their peers are entering.
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We have first-hand experience of the current gap between the expectations and reality for minorities entering corporate environments. We understand the need for change, and we have innovative opinions and approaches to support organisations in achieving their IDEA targets.
An effective IDEA strategy comprises several key components:
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Leadership commitment
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Data-led assessment
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Clear goals and targets
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Diverse partnerships and collaborations
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Mid-to-long-term financial planning and commitment
Investing in IDEA policies is not just a moral imperative but also a strategic business decision backed by extensive research and data. Research has shown diverse work environments:
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1. are more innovative and creative*;
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2. make significant;y better decisions**;
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3. improve financial performance***; and
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4. provide a more developed understanding of customer perspectives, such as valuable insights into different markets and cultural nuances**.
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*Max Nathan & Neil Lee (2013) Cultural Diversity, Innovation, and Entrepreneurship: Firm-level Evidence from London, Economic Geography, 89:4, 367-394, DOI: 10.1111/ecge.12016
**"Why Diversity Matters" by McKinsey & Company, available at https://www.mckinsey.com/business-functions/organization/our-insights/why-diversity-matters
***Diversity and Inclusion: Fueling Business Performance" by Boston Consulting Group (BCG), available at https://www.bcg.com/en-us/publications/2020/how-diverse-leadership-teams-boost-innovation
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At Decide, our process begins with a comprehensive understanding of your business and its current IDEA status.
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To tailor our services, we initiate a collaborative dialogue with your staff, allowing us to identify the pressing issues and opportunities within your organisation. We believe in open and transparent communication, fostering an environment where your team can express their concerns, aspirations, and goals related to diversity and inclusion.
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Once we've gathered this essential insight, we leverage our expertise in IDEA strategies and best practices to develop bespoke solutions. We work in close partnership with your team, ensuring that our recommendations are practical, feasible, and actionable within your organisational context.
Our commitment to excellence in IDEA consultancy means that we continuously learn from our clients and adapt our strategies to meet evolving needs. By combining your valuable insights with our expertise, we create a roadmap towards a more diverse, inclusive, and equitable future for your business.
Generally, we work remotely, but we are able to travel across the UK and deliver work in person. However, we do charge for our incurred travel costs.
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We are happy to conduct as much of our work in person as is desirable by you. We understand many clients operate a hybrid policy and we work to best accommodate your needs.
We are committed to working with organisations of all natures and sizes. We have a flexible rate that takes into account your business' revenue and the project size. Where our reduced rate is still unaffordable, please consider whether you could qualify for pro bono support.
At decide, we set aside a proportion of our efforts each year to pro bono causes that align with our business and its goals. This is generally for organisations that run projects for young, socially mobile individuals. To find out more please get in touch at info@decideconsulting.co.uk or fill out the contact form below.
Inclusion means creating a work environment that is welcoming and inclusive of all individuals. It ensures that everyone feels valued, respected, and empowered to contribute their unique perspectives and skills.
Diversity refers to the presence of differences among individuals, including differences in race, ethnicity, gender, sexual orientation, age, and more. It recognises and respects the unique backgrounds and perspectives that each individual brings.
Equity is the fair treatment, access, opportunity, and advancement for all people, regardless of their skin colour, gender, or personal circumstances. It ensures that resources are allocated fairly and that no one is systematically disadvantaged.
​Accessibility means that people can do what they need to do in a similar amount of time and effort as someone that does not have a disability. It means that people are empowered, can be independent, and will not be frustrated by something that is poorly designed or implemented.
Get in Touch
If you're interested in learning more about our consultation services, please fill out the form below and we'll be in touch.